Initiative „No Education Without Media!“


Manifesto on Media Education

In March 2009, important German institutions and organisations for media education from the fields of science and pedagogical practice founded the initiative „No Education Without Media!“. They also published a Manifesto on Media Education. Amongst the first to sign the manifesto were:

• The Commission for Media Education within the German Society for Educational Science
(Kommission Medienpädagogik in der Deutschen Gesellschaft für Erziehungswissenschaft, DGfE)

• The Expert Group for Media Education within the German Society for Media Studies and Communication Science (Fachgruppe Medienpädagogik in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, DGPuK)

• The Society for Media Education and Communication Culture
(Gesellschaft für Medienpädagogik und Kommunikationskultur, GMK)

• Board of the JFF – Adolescents, Movie, Television e.V.
(JFF – Jugend, Film, Fernsehen e.V.), Munich

Hans Bredow Institute for Media Research, Hamburg.

The Manifesto on Media Education calls for comprehensive and sustainable promotion of media education within science and research, and at all levels of educational practice. In order to achieve these objectives, the initiative strives for a broad social alliance to promote media literacy amongst children, adolescents and adults. The initiative seeks to contribute to enhanced networking and raised awareness amongst those involved in the diverse areas of activity.
By now, more than 1,300 individuals and institutions from all areas of society have signed the Manifesto on Media Education.



Conference on Media Education on the 24th /25th March 2011 in Berlin

In order to add authority to the demands of the Manifesto on Media Education a national conference on Media Education will take place on the 24th/25th March 2011 at the Technische Universität Berlin. The aims of the conference are:

• Raising the public’s awareness of the necessity for the widescale promotion of media literacy in different areas of activity.

• Discussion and substantiation of the proposals and demands made in the Manifesto on Media Education with all interested stakeholders from diverse areas of society.

• Dialogue with responsible parties from the fields of Education Politics and Education Administration on the central tasks and measures to be taken to reinforce media literacy promotion at a sustainable level within all educational areas.


On the 24th March 2011 there will be discussions on this theme in 13 work groups. The results of the discussions will be debated on the 25th March 2011 in two rounds of dialogues with representatives from education politics, administration, and other areas.
More than 400 individuals have signed up for the conference within a short period of time. Such a strong response clearly indicates the urgency of the core demands as outlined in the Manifesto on Media Education: No Education Without Media!




Prof. Dr. Horst Niesyto
Speaker of the Initiative „No Education Without Media!“
Ludwigsburg University of Education
Institute of Education, Department of Media Education
Reuteallee 46, 71634 Ludwigsburg, GERMANY
Phone: 0049 – 7141 – 140239 (office)



Manifesto on Media Education

Manifesto on Media Education (PDF)